Saturday, May 10, 2014

Breaking News: We Have a Brand New YouTube Channel

Simply couldn't wait till Monday to share with you… We have a brand new You Tube Channel: www.YouTube.com/FleurAllen



Here we will share what Out of the Box Biz is all about, explain how we do things including outlining our 4 membership levels ...Plus…

Share our 5 minute Out of the Box Thinkers Member Showcase Presentations …Plus…

Share networking tips on how to succeed in networking, how to be effective and profitable in networking … Plus…

A sample of the great speakers we have as our expert presenters at our live events


Go check it out: www.YouTube.com/FleurAllen Comments welcome

Thursday, May 1, 2014

Meet our expert guest speaker for May: Sue Papadoulis from Publicity for Profit

We are thrilled to have Sue Papadoulis able to take time out of her hectic national events diary to present to us some of her tips, strategies of why publicity is important in business and how to go about it. 




Book your ticket to the this event on 21 May 2014 online here

Sue has generously provided a sneak preview of some of her tips here in the following article:



How to Generate Free Publicity For Your Business
By Sue Papadoulis

If you’re a business owner looking to get more promotion, there are some easy and effective strategies you can employ to generate free media coverage – on TV, radio, online and in newspapers and magazines.

1. Match your target audience to the media outlet’s target audience

Make a list of the newspapers, magazines, TV shows, radio programs and blogs your customers read, watch or listen to.  Familiarise yourself with these outlets and determine which segments would be interested in a story about your product.

For example, if you’re selling a health product find out if your local paper has a regular health section then send your information to the journalist who writes those stories.

2. Find a newsworthy angle that is of real interest to the audience 

In general, audiences of mainstream media are most commonly interested in the subjects that help solve a problem in some way.

For example, if your city is in the grip of winter storms or a summer heat wave, then consumers will naturally be interested in stories that help them deal with these problems.

3.  Prepare a great press release

This is a one-page document which demonstrates you have a good story for a journalist.  The key to a great press release is to be concise and conversational.  Use a headline (like a newspaper does) and short sentences so your press release can easily be skim-read.

Very few small business owners reach out to the media – but there are many journalists in need of good stories and who would love to hear from you.

Sue Papadoulis is an inspirational entrepreneur who empowers business owners to take their game to the next level by using the power of free publicity. To find out more about getting publicity in the media download her special report The 5 Biggest Secrets to Getting Free Publicity in the Media at  www.publicityforprofit.com.au



Book your ticket to the this event on 21 May 2014 online here